YouTube Ads 2022- 2023 made easy: PART-2

                                  Introduction

Thank you for visiting the most recent and simple "YouTube Ads" course, which was designed to help you maximise the usage of YouTube Ads for your business in 2022–2023.

I'm so happy to have you here, and I know you'll find this to be very helpful.
This particular training will show you step-by-step, topic-by-topic, and tool-by-tool all you need to know to dominate YouTube Ads with the most effective tools, in the shortest amount of time conceivable, and with the least amount of effort imaginable.
The 20 training chapters that make up this course are designed to show off the most recent YouTube advertising techniques for the years 2022–2023.

Chapter 4: How To Promote Your Stuff In Recommended Videos And On YouTube Search

Hello to all of you! The third most frequented website on the planet, after Google itself and Netflix, is YouTube, the most widely utilised platform for streaming videos.
It would be crazy to not promote with more than 3 billion queries per month.
users of video search with your content, so today we're going to show you how can
Make "discovery advertisements" to advertise your products on suggested movies and on
Step-by-step results of a search.

Getting Started:

Once you've logged in, go to the "campaigns" tab in the left-hand menu of your Google Ads account. Now select "new campaign" from the menu after clicking the "plus" button.

You can build discovery advertisements without choosing a specific campaign goal by simply choosing the option to "make a campaign without a goal's guidance" on the campaign goal selection screen.

Choose "custom video campaign" as your campaign subtype after choosing "video" as your campaign type. To go to the following stage, click "continue."

Creating The Campaign:

It's time to start the video advertising campaign now. Begin by giving your new campaign a name in the "campaign name" section.

Choose "daily" as your budget type under "budget" and input your daily spending in the form below. Select "start and finish dates" at this point choose "highest cost-per-view" under "strategy". By choosing this bidding technique, you will only be charged when someone watches your video advertisement.

Deselect "video partners on the display network" by clicking the "networks" menu now. This will enable you to spend all of your advertising budget on YouTube. Choose your target "languages" and "locations" now.

The ad group for this campaign has to be created at this point. First, fill in the "ad group name" section with the name of the ad group.

Go to the "people" section next. Choose your demographic targeting by clicking the "demographics" menu. Define your target audience by selecting it from the "audiences" option now. We advise you to choose particular audience characteristics from the "browse" menu.

Go to the "content" area now. Your target keywords and search terms should be entered in the keywords column after selecting the "keywords" menu. The terms you provide here will cause your video adverts to appear in search results for users. Keep in mind to include a line between each term.

Now click on the “topics” menu and select the type of content that you want to show your ads on. Videos that cover the topics that you select in this section will trigger your ads in the recommended videos feed. Now click on the “placements” menu. Here you can select specific placements where to show your videos. For example, if you want your video ads to appear on a specific YouTube video, you have to type the name or URL of the video in the search address, and then to select it from the results.

Enter your highest cost-per-view bid in the "maximum  CPV" area after moving to the "bidding" section. This is the most you're ready to pay for every time someone views your video.

Creating The Ad:

Your video advertisement can now be made. Put the URL of the video you wish to advertise in the "search for a video" area to get started. Pick "video discovery ad" as your ad format right now.

Pick a thumbnail now. Choose wisely because readers will see this thumbnail in search results and the suggested feed.

Enter a title that is no longer than 100 characters. To increase click through rates, include your goal keywords and search terms in this headline.

Now fill up the "description 1" and "description 2" fields with a benefit of your brand or service, a keyword, or a search term.  Each description must be no longer than 35 words lengthy in characters. Make sure to fill out the "description 1" area with the longest description possible.

Now, fill out the "ad name" area with a name for your brand-new video discovery ad. In the preview window on the right, you can see how your advertisement will appear on desktop and mobile devices.

Click "save and continue" at this point. On the next page, look over your campaign settings, and then select "proceed to campaign."

Awesome! As soon as it is accepted, your promoted video will begin receiving a tonne of views from search and the recommended feed!

Chapter 5: Generating Qualified Website Traffic With YouTube Ads

The third most popular website on the planet is YouTube. It generates an exceptional amount of traffic—over 1.9 billion visits per month—that more and more marketers are learning to take advantage of.

Today, we'll demonstrate how to quickly put together a video advertising campaign that will help you attract highly qualified customers to your online store.

Getting Started:

Go to the "campaigns" tab in your Google Ads dashboard. Now select "new campaign" from the menu after clicking the "plus" button.

Now, on the campaign goal selection page, select "website traffic."

By choosing this option, you will receive campaign settings that are designed to direct visitors to a third-party location, such as a landing page or your company website.

Please be aware that before you can choose this campaign target, your website must have conversion tracking installed. Please complete the first lesson's steps if you haven't already before moving on.

Now select “video” as the campaign type, and then click on “continue”. 

Creating The Campaign:

It's time to start working on your newest video ad campaign. Put the campaign's name in the "campaign name" section to get started.

Enter your budget amount after choosing your budget "type" in the "budget" box. Select "start and finish dates" at this point.

Select your bidding strategy by going to the "bidding strategy" section now.

When you choose "website traffic" as your campaign type, two different bidding tactics are available.

Utilizing the "optimise conversions" method, you can automate bids to maximise conversions while staying within your budget. When you are seeking a large audience and have low campaign budgets, we advise you to choose this technique.

The "Target Cost-Per-Acquisition" approach lets you specify the typical sum you're willing to pay for each conversion. When you are aiming your message at a very specific audience, we advise you to choose this technique. By doing this, you will only pay for clicks that have a higher chance of converting.

Choose your "target languages" now. Next, your intended "locations." Next, scroll down and fill out the "ad group" section with the name of the campaign's ad group.

Go to the "people" section now to specify who your target market is. To specify your demographic targeting, select the "demographics" tab.

To specify the characteristics of the audience that will view your adverts, select the "audiences" menu now. Choosing qualities from this page is made simple by picking them from the display menu after clicking the "browse" tabs.

To focus your efforts, go to the "content" area now. To begin, select the "keywords" menu. In the keywords column, type your target keywords and search terms, separating each with a line. When these keywords are used in YouTube videos and channels, your video advertising will be displayed there.

To choose a topic from the display menu, click the "topics" menu now. On movies and other content that address the topics you choose, your advertising will be displayed.

Select "placements" from the menu now. Here, you may pick the places where your adverts will appear. For instance, all you need to do to place your video ads on a popular YouTube video is enter the video's name or URL in the placements search bar, and then choose the video from the list of results.

Creating The Ad:

 

Now it is time to create the ad. Start by pasting the URL of the YouTube video

that you want to use to promote your online destination in the “search for a

video” field.

Now enter your landing page or website URL in the “final URL” field. Now click

on the “display URL” field to load a display URL to show on your ad.

Now type a compelling call-to-action in the “call-to-action” field. You can use up

to 10 characters. Now type a headline containing one or two of your target

keywords, or a search term. Here you can use up to 15 characters.

Choose either "autogenerate" or "upload an image" for the accompanying banner.

your ally's banner

Now, give your video ad a name in the "ad name" section. You can find out how

The preview window on the right will display your advertisement.

Afterward, review your campaign settings on and then select "save and proceed."

the page after that. Simply select "proceed to campaign." Your latest traffic promotion

will be examined and launched in a short time!

PART-3 OF THIS TUTORIAL IS COMING SOON..!!